- 12 September 2007 -

Grundfos opens virtual office

Grundfos is to open an office in the global online virtual world, Second Life.

"New ideas, the chance to invite users to take part, dialogue across national borders, innovation power and a large amount of curiosity are the reasons why Grundfos is going to open a new and completely different island in Second Life," said Thomas Koldbæk from Grundfos eBusiness, explaining the move, which is likely to make Grundfos currently the only pump company to own a part of the virtual world.

"We want to examine all the possibilities of the computer made worlds," he explained."The natural thing for us is focus on sustainable development, and therefore we have built our island with environmental issues and energy consumption as main topics. We want as much interaction as possible. In several places visitors are invited to support projects that, on a long view, will result in initiatives in the real world."

"For instance, users of Second Life are invited to buy virtual SQ Flex installations and thereby contribute to donating a real SQ Flex installation for a water supply project in Africa in the real world."

www.secondlife.com

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