Sullivan will lead all strategic development, marketing and Pump Systems Matter educational programs as well as personnel certification initiatives.
 
Pump Systems Matter is the education/training organization affiliated with the Hydraulic Institute. The focus of much of the training offered by Pump Systems Matter is on ways to improve the profitability of end-users in their use of pumps and pumping systems focusing on pump systems optimization and energy savings.
 
“To support our ongoing growth with Pump Systems Matter, we are pleased to have Mark join our HI and PSM organizations, bringing his marketing educational/training background and industrial knowledge base,” said Bob Asdal, the Hydraulic Institute’s executive director. “We are confident he will further expand our reach in leading new educational programs to advance the global pump industry and build a stronger value proposition to pump users.”
 
Sullivan most recently served as chief marketing officer at Wittenberg University in Springfield, Ohio. Before Wittenberg, Sullivan held marketing communication management positions within business-to-business markets, working within many global corporations, including Goulds Pumps.