GEA will introduce a new group structure in 2015, with two business areas: Equipment and Solutions. The four current segments - Farm Technologies; Mechanical Equipment; Process Engineering; and Refrigeration Technologies – will be moved to the two new business areas. Following the recent sale of its heat exchanger business, GEA is sharpening its focus on the food and beverage industries, which currently account for about 75% of the group’s order intake.
Sales and Service activities will be merged into one organization per country. Administrative functions will also be streamlined, standardized and managed centrally. The Global Corporate Center will manage all steering and support functions which are mostly organized decentrally within the operating units. Regional Shared Service Centers will handle standardized administrative processes such as accounts receivables and payroll accounting.
“The goal of the strategic realignment of GEA is to ensure the sustainable development of value added in the company group. With this new group structure we will not only leverage existing savings potentials but also establish the organizational platform for reaching our ambitious growth targets. The future GEA will have substantially flatter hierarchies, act more closely to the local customer and boast a distinctly clearer footprint as a globally uniform brand. Further details of the new organization will now be determined in a blueprint detailing phase until the end of the year,” said Jürg Oleas, CEO of GEA Group AG.

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