The group now has two new business areas: Equipment and Solutions.
The Equipment business area brings together all GEA’s activities that feature standardized and some customer-specific equipment. Solutions includes all project-based offerings including customer-specific and modular solutions. The business areas will tailor their products and services to specific applications and customer requirements.
The new structure is designed to deliver greater operational synergies across technologies and applications, with standardized processes.
Customers will now deal with a single national organization per country covering the entire GEA product portfolio and offering all services on a local basis.
GEA says that the new structure will enable it to generate substantial savings while supporting further growth.
“The new structure is designed to help us develop from a very good to an outstanding company based on a simplified, harmonized, and more streamlined organization. This means the maximum possible focus within each unit, with clearly defined responsibilities in terms of applications, products, technologies, and services,” said Jürg Oleas, CEO of GEA. “In addition, the changes will safeguard and further improve our customer focus through first-rate innovations and services, rapid decision-making processes, uniform and coordinated customer management, and much more.”
GEA has also launched a new website at www.gea.com, replacing more than 200 separate group company websites and illustrating the company’s goal – “OneGEA”.