Wilo’s rucksacks, which have been seen globally following its ‘Where’s your rucksack been?” competition, has led to a donation of hundreds of pounds to water provider charity WaterAid.
The rucksack offer, which has taken place during the last 12 months, has seen the rucksacks photographed by the Terracotta army in China, in New York’s Time Square, at altitude by Rio De Janeiro’s statue of Christ and in the deepest ‘dingoed’ outback of Australia WaterAid.
At the Pump Centre exhibition in Telford, UK, demand for the rucksacks proved to be high – so much so that marketing manager Lisa Blakemore decided to ask for a donation to charity for each of the limited supply of rucksacks they had taken with them to the show, and was pleasantly surprised by the pump sector’s generosity.
The result was a donation of £300 recently to WaterAid.
“I’m really pleased the donation was so worthwhile and it’s an idea for other shows of course!” said Ms Blakemore.
“The rucksacks have become ‘must have’ accoutrements for anyone visiting one of the exhibitions that we exhibit at during the year. The idea that people might be willing to give a donation to charity for a giveaway is a nice touch and makes the floods of people onto our stand all the more worthwhile.”
