Poul Due Jenson, the company’s founder, tells the story of how his vision and ambition guided Grundfos to where it is today in a film called simply, A Pump. It focuses on the company's technological innovation and its mission to interact sustainably with the world around it.
 
Kim Nøhr Skibsted, group vice president, Communication, Public Affairs and Engagement, said that it was important for the company to create an authentic story so that the viewer can understand its world and way of doing business.
 
Grundfos has also updated its movie called A Day, a film without commentary, which highlights the difference the company’s products and ingenuity make to its customers.