Digital solutions

Overview

Today, individuals access information in a variety of different ways depending upon their time constraints, mindset or specific information requirements. Launched in January 2005, the digital version of World Pumps is delivered by email several days in advance of the print edition and is browser based thus serving a complete issue in an interactive and innovative format.

As the digital edition requires no special software download, the product is easy to access and gives users the ability to respond to editorial, display and recruitment advertising content via live e-mail and web addresses.

To view an example digital edition click here.

Rich media

The digital edition of World Pumps offers you the opportunity to enhance your advertising through the use of Rich media and Flash Technology providing a more sophisticated online creative, with an emphasis on entertaining the user, encouraging them to interact with the advert and engage with the brand. Rich media formats such as a page peel, aid the advertiser in providing a richer experience for the user. This technology also allows you to include video or audio. We recommend that you discuss this with the company that does your advertising creative work.

If you would like to include a Rich Media advert in place of your standard advert there is a small charge for this.

Digitising Service of your print material

The software powering the digital edition of World Pumps is highly sophisticated and not available to anyone outside the publishing industry due to the high cost of a contract. There are of course a number of low cost packages available but they are low on technology and functionality - little more than basic PDFs. We are now very pleased to be able to offer to convert your company's promotional literature using this interactive powerful tool. No job to big or too small.

The advantages of using our service:

- Access to advanced digital technology
- Fully interactive
- Reduce your print costs
- Reduce your mailing costs
- Distribute to as many people as you like and as often as you like
- Include the link in all your adverts that go out in magazines that are delivered digitally
- Put the links on a memory stick making for an excellent promotional giveaway
- Add it to your web content
- Be environmentally friendly
- As part of the service we will also include a promotion of your digital literature in World Pumps Enews Alert for one month - send out the link with the digital edition of the magazine closest to the date we do the conversion. We will also add it as a link on the home page of www.worldpumps.com for a month.

For further information about how World Pumps digital can help your promotional campaign, contact Peter Morgan on +44 (0)1865 843646 or e-mail peter.morgan@elsevier.com