E-media Solutions

Why advertise online?

New independent research conducted for America Business Media by Forrester* reveals that when making purchase decisions, B2B decision makers rely on industry-specific media to inform and validate their choices. Industry specific websites were cited as popular, or more popular, than tradeshows, conferences and trade magazines.

The research, "The Digital Transformation" analyses trends and impact of B2B media on both end-users/decision makers and marketers in light of digital media growth and B2B media’s potential for supporting the B2B sales process.

Results also demonstrate that business decision makers use industry-specific websites as much as popular web portals and more than general business/professional sites:

*"The Digital Transformation" study for America Business Media by Forrester October 2007.