Japan’s Ebara Corp has developed a new brand for its standard pump technology.
eDYNAMiQ, an acronym of Eco, Dynamic and Integrated Quality, conveys the characteristics of the company’s standard pump technology.
The brand concept has three layers. In the first layer, Ebara promises optimum and stunning solutions (saiteki-kai) for any use and situation, with extremely efficient technology in the second layer. The third layer shows that the extremely efficient technology is only with Ebara.
Saiteki-kai (stunning solutions) is a coined word blending optimum solution (saiteki) and comfort (kaiteki).
