Mark Frissora, Hertz chairman and CEO, said: “Lois Boyd has almost 15 years of senior management experience managing costs, growing revenue and developing people in highly competitive businesses, and these are the ongoing challenges for HERC as it continues to rebound from the worst equipment rental recession in its 42-year history.”

Boyd has headed up Hertz’s Advantage car rental brand since Hertz acquired Advantage out of bankruptcy in 2009.
 
Hertz Equipment Rental Corp, a subsidiary of The Hertz Corp, operates one of the world's largest equipment rental businesses. Equipment includes pump solutions.