The initiative celebrates the professionals behind the scenes who keep the water flowing in America.
“Our goal is to bring the heroes of the water and wastewater utilities to the forefront and help them with their public communication,” said Robert Montenegro, vice president of sales – Water Utility/Municipal at Grundfos.
“I think that most Americans, when asked, ‘where does water come from,’ would say, ‘the kitchen faucet.’ Very few people actually pay much notice to how the water gets there,” said Grundfos Group president and CEO, Mads Nipper. “They aren’t thinking about the process, mounting costs, or the water delivery network that makes this resource possible. Moreover, it’s the local municipal water workers – whose work we take for granted – who are the true hidden heroes in this water cycle.”
Grundfos is providing water utility companies with a number of easy-to-use tools to communicate with the public:
- Customizable “Who Runs the Water That Runs America” Video: Water utilities can tailor this video to their individual service areas by adding specific utility information and photos. This short video celebrates the value of water and water utility workers.
- Website: whorunsthewater.com offers consumers a chance to learn about the water life cycle and water usage. The site also offers an interactive water footprint calculator, a map of water prices across the country and water-saving tips.
- Social Media and Website Content: Posters and content for sharing on social media sites, or inclusion in water utility websites and newsletters can be downloaded to help target local utility customers.