Hayward appoints chief commercial officer

Pool equipment company Hayward Holdings Inc has promoted John Collins to chief commercial officer (CCO).

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In his new role, Collins will lead the company’s sales, marketing, customer service and product management teams in North America, as well as the global industrial Flow Control business.

Collins has served as Hayward’s Senior Vice President and Chief Supply Chain Officer since May 2022. Prior to joining Hayward, Collins was the Senior Vice President and General Manager of E-Z-GO for Textron Specialized Vehicles Inc.

“John’s exceptional leadership as Hayward’s Chief Supply Chain Officer has been pivotal in shaping our global supply chain activities,” said Hayward’s president and CEO Kevin Holleran. “His strategic vision and contributions to facility sizing in 2023 were instrumental in achieving remarkable service levels and gross margins amid challenging conditions. Over his 18 months with Hayward, John actively connected with our dealers and distributors, solidifying his deep familiarity with the pool business.”

“As Hayward continues to transform the experience of water through exceptional products, outstanding service and innovative technology, I look forward to identifying new market opportunities, building strategic partnerships and optimizing overall customer engagement,” said Collins.

Hayward offers a full line of residential and commercial pool equipment including pumps, filters, heaters, cleaners, sanitizers, LED lighting, and water features all digitally connected through the company’s IoT-enabled SmartPad.