Avci has worked for Grundfos since 2003. Before this posting to Grundfos’s Asia Pacific headquarters in Singapore, Avci was director of sales and marketing for Turkey and the Middle East region.
 
In his new role, Avci’s main responsibility will be to formulate organisational strategies for performance improvements across the region. This covers 20 countries: Singapore, Indonesia, Malaysia, Thailand, the Philippines, Vietnam, Australia, New Zealand, Taiwan, India, Sri Lanka, Maldives, Bhutan, Nepal, Bangladesh, Myanmar, Cambodia, Laos, South Korea and Japan. He will also implement commercial processes, undertake strategic corporate planning, evaluate new business opportunities, and spearhead initiatives to promote business growth.
 
“My biggest priority is to sharpen team competencies in terms of people development, as well as sales and marketing process enhancements. We are leveraging on IT platforms to encourage the sharing of best practices and to foster a market-driven performance culture,” said Avci.
 
“We are also stepping up efforts on sales excellence and customer engagement, so as to streamline the current options and broaden the turnkey services and solutions that are aligned to market needs,” he added.