The aim is to close the gap between water demand and supply by the year 2030.

Members of the 2030 Water Resources Group include the World Economic Forum, the International Finance Corp, the World Wildlife Fund, Nestlé and Coca Cola.
 
Grundfos has a strong tradition of developing water and energy-efficient solutions, such as solar-driven pumps and efficient water treatment systems.
 
 “2030 WRG addresses one of the most important and urgent issues in today’s world, and now is the time to move from dialogue to accelerating change. Water is essential for basic survival, food production and business growth. We are dedicated to working towards a more sustainable future that is equally beneficial to our employees, business partners and society,” said Grundfos CEO Mads Nipper.
 
“We are very excited to have Grundfos on board. By pioneering new technologies, they contribute to global sustainability. The private sector is a major source of innovations and good practices that enhance the efficiency of water use. Working in partnership with government, civil society and other stakeholders, the private sector can provide complementary knowledge, experience, insights and convening power to address issues of water resources management,” said Peter Brabeck-Letmathe, chair of the 2030 WRG Governing Council and chairman of the board of directors of Nestlé.