“Our goal was keeping our customers above water,” said Grant Salstrom, Godwin Pumps chief operating officer. “So much so that we skipped painting the pumps our signature orange colour in an effort to get them where they needed to be before they were needed.”
 
Godwin Pumps also rented dozens of portable diesel generators.
 
“It’s one thing to say you’re an emergency response company. It’s another thing to take the calls, build the pumps load, deliver and set equipment up at all hours of the night, in all sorts of conditions,” added Salstrom.