BakerCorp to rebrand as United Rentals

Fluid solution provider BakerCorp is to be rebranded under the United Rentals name starting 1 September 2021.

BakerCorp was acquired by United Rentals in 2018. The rebrand will align all European branch operations with the United Rentals business, which also operates in the United States and Canada.

As United Rentals, the company is also expanding its rental product offering to include temporary power equipment. Diesel generators, fuel tanks, distribution boards and cables will be added to the business’s core offerings which include tanks, pumps and filtration.

“We are excited to become United Rentals and offer our customers a wider range of solutions under one powerful umbrella,” said Jurgen Verschoor, region vice president, United Rentals. “We have an aggressive expansion plan to build from our core fluid solutions offerings.”