“It's an amazing product that provides our highly competent sales force with the perfect base for maintaining and developing our market lead in circulator pump,” said group executive vice president Søren Sørensen “That's why the campaign tied to MAGNA3 is so aptly titled: Demand More. However, Grundfos isn't the only actor which has to demand more of itself; the phrase applies to our customers as well.”
Consequently, the obvious choice for a campaign with this level of ambition is to launch the new pumps on the German market: It's a world of strong players and highly specialised customers.
“The competition here is incredible. It's the perfect place to launch a product when you want to set the bar high. We want to do business in challenging surroundings, and if we can make it here, we'll make it anywhere,” Sørensen added.
Equipped with the AUTOADAPT feature, the MAGNA3 is capable of detecting the specific consumption patterns of the household and limiting its operation to periods where hot water is needed, resulting in significant savings. Furthermore, the circulator pump has a brand new, wireless interface, Grundfos GO, which enables its owner to control it and retrieve pump data using their iPhone, iPad or similar device.
“Grundfos is known for setting the bar high, and the new MAGNA3 is no exception. We know that this is something our customers value,” Sørensen said. “Products like the MAGNA3 demonstrate that there is a direct link between what we say and what we do.”
