This alliance, which will span from 2024 to 2027, gives Grundfos access to a premier platform for increasing brand exposure across the United States, where it has been active for more than 50 years. This collaboration will allow Grundfos to engage with a diverse audience both locally and nationally, offering opportunities to connect with fans and enhance customer experiences.
Ulrik Gernow, chief operating officer of Grundfos, said: "This partnership brings together two organizations that strive for winning and exemplify excellence in their respective fields. It presents a tremendous opportunity to boost our brand visibility and drive commercial growth through community-focused initiatives. Our partnership will strengthen our position in Texas and beyond."
Grundfos water pump solutions are fully utilized in Minute Maid Park, the home of the Houston Astros.
Marcel Braithwaite, Senior Vice President, Business Operations, Houston Astros said: "We are looking forward to our expanded partnership with Grundfos. The Astros have been a proud customer for the past 18 years, experiencing firsthand the quality of product and service of the Grundfos brand. The innovations Grundfos brings to the market and their commitment to sustainability are market leading. Expanding our relationship to bring fans and employees greater exposure to the brand while giving back to the community will benefit us all."
The agreement includes prominent brand placement on national TV broadcasts and in-stadium signage, exclusive access to game tickets for customer engagement, and behind-the-scenes tours showcasing Grundfos products. Additionally, the partnership features collaborative efforts in employee engagement and support for the Grundfos Walk for Water event in Houston.
The Astros compete in Major League Baseball (MLB) as a member club of the American League (AL) West Division.
