Grundfos unveils new brand promise and tagline

Grundfos has announced a new brand promise and tagline that encapsulate the company’s belief in the power of water to change the world.

Poul Due Jensen, CEO of Grundfos.
Poul Due Jensen, CEO of Grundfos.

Underpinned by the tagline ‘Possibility in every drop,’ Grundfos’s new promise is to respect, protect and advance the flow of water.

The Danish company says it respects and takes responsibility for water for the benefit of everybody on the planet; protects water wherever it exists from waste, shortage and inaccessibility; and advances water through relentless innovation for the sake of efficiency, energy and the future.

According to Grundfos, the new brand promise commits the organisation to apply its expertise in identifying new possibilities for innovations and solutions that are more efficient, save more energy, save more water and help make the world a better place for future generations. It also renews Grundfos’s commitment to the UN Sustainability Development Goals, which underpins the company’s core business strategy.

Grundfos says that the new ‘Possibility in every drop’ tagline expresses its belief that possibilities exist to heat or cool a home without warming the planet, to give access to clean and safe water wherever needed, and that people’s quality of life can still be improved with solutions that save energy and are more efficient.

“Our services go beyond water, but our credibility is rooted in it,” said Poul Due Jensen, CEO of Grundfos. “Through the flow of water, Grundfos products and services touch millions and millions of people every day without most of them even knowing it. Water is and has always been at the heart and soul of Grundfos, and we want to make a positive difference and help solve the world’s water and climate challenges and improve the quality of life for people. That is why we give this promise to the world: We respect, protect, and advance the flow of water.”