“The values and image we want to communicate is Swedishness with features that come with it: Quality, Design, Innovation, Enviroment friendly, Hi-tech machine park, simplicity & functionality,” said Hakan Ekstrand, CEO of Tapflo Group.
The graphics of the new corporate identity are built around the Tapflo logo and Swedish colours – blue and yellow.
The new key visual is a Swedish flag motif. An important part of new corporate identity is a new tagline – “All about your flow”.
A new website that will also reflect Tapflo’s new corporate identity will be launched later this summer.
Tapflo Group is an independent, family-owned, Swedish manufacturer and global supplier of air operated diaphragm pumps, centrifugal pumps and other industrial process equipment. The company was founded as Temag Pumpar in Kungälv, Sweden in1980.