Watson-Marlow switches to direct sales for Bredel pumps in Europe

Watson-Marlow Fluid Technology Group (WMFTG) is providing direct sales, support and service of its Bredel range of heavy duty hose pumps in all European regions from 1 January 2021.

This is the final part of a phased transition to move away from the distribution of its Bredel range by distribution partner AxFlow Group.

Countries affected by the change are Finland, Norway, the Netherlands, Belgium, Germany, Spain, Portugal and the Czech Republic (including Slovakia). All of these countries have existing or recently established sales offices staffed by WMFTG’s own application engineers and product specialists.

In the Czech Republic, WMFTG will also take over direct sales and support of its Watson-Marlow and Alitea peristaltic pumps from AxFlow. To support this, a new WMFTG sales office has been established in Prague to service customers in the Czech Republic and Slovakia.

“Our business has seen significant expansion over the last few years, which means we have needed to expand our service mechanisms to meet demand at a local level,” said Steve Lavargna, WMFTG regional director, Americas and EMEA. “This has taken time, but all the pieces of the jigsaw are now in place for a new way of working. We are delighted to be in a position where we can get closer to our customers and work with them as partners.”

“AxFlow Group has been a trusted and valued distribution partner to us and we are extremely grateful for their work to support Bredel customers over the years. However, the time has come for a new stage in our journey and we wish their business well,” added Lavargna.