Xylem launches ‘great pumping moments’ campaign

The ‘Great Pumping Moments’ marketing campaign features a ‘Create your great pumping moment’ application which invites people to upload an image of themselves, a colleague or friend and superimposing it onto an ad scenarios. Ready owners will be invited to enter photos of their pumps in action, upload case stories and video testimonials.

Xylem, which was spun off from ITT Corporation in 2011, designed the new Flygt Ready pumps for on-the-spot dewatering at construction or industrial sites, manholes or emergency situations. The smallest of the Flygt pumps, the Ready range is designed for use in small and medium sized applications, removing water, abrasive and corrosive liquids, contaminated water and water containing sand and gravel.