Aspen Pumps has appointed Kelly Butler as group marketing director.
A key appointment to the Aspen team, Butler has more than 20 years of marketing communications and product management experience within the built environment.
“We are delighted to welcome Kelly to the management team at Aspen Pumps Group,” said Adrian Thompson, CEO of Aspen Pumps. “Over two decades we have continued our global expansion through acquisitions, investment in sales resource and product innovation. Overall the Group has delivered record growth; this is all down to the hard work and dedication of the Aspen team. The appointment of Kelly will now help us move forward as we enter our next phase of growth.”
In his new position, Butler will head up Aspen Group’s marketing which includes overseeing the company’s continuous innovation; delivering multiple product solutions to customers across its core brands in the UK; ensuring well-defined customer messaging; as well as the day-to-day servicing of 100 export markets. Butler will also be reviewing Aspen’s digital strategy and building strong links with the innovation team and global sales force to ensure product development and overall offering are relevant to the ACR engineer.
“I am thrilled to be joining such a fast-growing business which boasts a strong innovation platform and an entrepreneur management culture,” said Butler. “My plans are to place marketing right at the centre of the business making it the heartbeat that helps drive high sales growth, technology innovation and an ever-expanding product range. It is a really exciting prospect to join Aspen and be part of what is already a phenomenal success story.”