New structure for Grundfos in Asia Pacific

Grundfos’s Asia Pacific operations will now have four geographical clusters: East Asia, South Asia, Oceania and Indochina. The Grundfos Asia Pacific Regional (APREG) headquarters remain in Singapore with Okay Barutçu as regional managing director.

The East Asia cluster comprises Japan, Korea, the Philippines and Taiwan and will be headed up by Rick Holland as area managing director.

South Asia covers Indonesia, Malaysia and Singapore and will be led by Leong Chee Khuan.

Australia and New Zealand come under Oceania with Steen Holm Jensen as area managing director.

Okay Barutçu will serve as area managing director of Indochina, which includes business activities in India, Thailand, Vietnam and other emerging markets such as Bangladesh, Bhutan, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka. 

Grundfos is looking to double revenues in APREG over the next five years. With the reorganisation, Grundfos India will now report under the APREG structure. In addition, the company has recently initiated a partnership with JJ-Pun, its appointed master distributor in Myanmar. In the short term, Grundfos is working towards a sales office in Sri Lanka, and a local presence in Bangladesh and Cambodia.

Grundfos currently operates 12 sales companies, 13 production facilities and local offices in 22 countries across the Asia Pacific region.